Imagine trying on an entire wardrobe without touching a hanger or stepping into a fitting room. That vision is becoming reality thanks to Google's experimental AI app, Doppl, which is redefining how people explore fashion in the digital age.
Doppl combines advanced augmented reality and AI to create virtual try-ons that simulate how clothes would look and fit in real life. Using a smartphone camera and a quick body scan, the app renders realistic images of the user wearing different outfits, fabrics, and styles. The goal? To give people a sense of how garments would drape, stretch, or flow before making a purchase—eliminating guesswork and reducing returns.
But it's not just a convenience tool. Doppl opens the door to more inclusive, body-positive fashion by adapting to diverse body shapes, skin tones, and personal preferences. Brands and designers can use the platform to showcase collections on a wide range of models without the need for costly photo shoots, while users get a hyper-personalized shopping experience.
Beyond the retail experience, there's a growing cultural shift at play. Fashion is becoming more interactive, expressive, and digital. With Doppl, style isn’t limited by what’s in stock—it’s limited only by imagination.
As AR becomes more sophisticated, apps like Doppl hint at a future where our closets—and our creativity—live partly in the cloud.
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