Meghan Markle Issues Apology for Brand Launch Challenges

The Duchess of Sussex, Meghan Markle, has personally apologized to customers of her newly launched lifestyle brand, As Ever, following technical difficulties that marred its debut. The brand, which features artisanal pantry goods such as wildflower honey, organic teas, and cookie mixes, experienced overwhelming demand during its launch on April 2, 2025. This led to a website glitch that oversold certain limited-edition items, leaving some customers disappointed.

Markle addressed the issue with a heartfelt message, expressing her regret and gratitude for the support her brand has received. She assured affected customers that they would receive refunds and a complimentary gift from the next limited-edition drop as a gesture of goodwill. The Duchess emphasized her commitment to quality and customer satisfaction, promising to learn from the experience and improve operations moving forward.

Despite the initial hiccup, As Ever has garnered significant attention and praise for its unique offerings and dedication to partnering with small-scale producers. Markle's proactive response to the challenges has been well-received by many, showcasing her determination to build a brand that resonates with her values and vision. As the brand continues to grow, fans and customers alike are eager to see what As Ever has in store for the future.